Better than a cake nobody finishes.

Sending one as a gift

Put the recipient’s address in the delivery fields at checkout and your message in the order notes. The note goes in the box, the price does not, and the box is packed in brown paper so it arrives looking like a gift rather than a delivery.

Choose the delivery date at checkout — you can order weeks ahead and have it land on the morning of the birthday.

Choosing a flavor for someone else

If you know they like sweet things, Fruity Pebbles, strawberry or banana chocolate. If you know they do not, coffee, matcha or Earl Grey. If you have no idea, strawberry is the one nobody dislikes.

For a milestone birthday where the box is the centrepiece, chocolate hazelnut and tiramisu are the two that read as expensive.

Timing

Three days’ notice, minimum — every box is baked to order for the date you pick, so nothing is sitting in a case waiting. For a party of more than 200 pieces, allow 14 days.